Schedule
- November 6, 2013: Introduction to the Dating Business
- November 12, 2013: Webinar (Q&A)
- November 13, 2013: Dating Software
- November 19, 2013: Webinar (Q&A)
- November 20, 2013: Payments and Marketing
- November 26, 2013: Webinar (Q&A)
- November 27, 2013: Customer Service / Offline Methods / Fraud
- December 3, 2013: Webinar (Q&A)
- December 4, 2013: Mobile Dating
- December 10, 2013: Webinar (Q&A)
- December 11: Scaling
- December 17, 2013: Webinar (Q&A)
Detailed Agenda:
Week 1: THE DATING BUSINESS
- 1) Welcome
- 2) History of the Online Dating Business
- 3) Online Dating
- 4) Mobile Dating
- 5) Matchmaking
- 6) Date Coaching
- 7) Basic Business Model For Online Dating
- 8) Other Online & Mobile Dating Business Models
- 9) News And Resources
- 10) Selecting A Niche
- 11) Country Targets & Competitive Analysis
- 12) Branding
Week 2: DATING SOFTWARE
- 1) Visual Overview Of Module
- 2) Dating Algorithms (SEE FULL VIDEO)
- 3) Dating Software Options
- 4) Building From Scratch
- 5) Buying Pre-Made Software
- 6) Private Label Dating Platforms
- 7) Trends And Technologies
- 8) Outsourcing
(Includes Dating Factory & Hub People Software)
Week 3: PAYMENTS & MARKETING
- 1) Visual Overview of Module
- 2) Payments
- 3) Chargebacks
- 4) SEO
- 5) PPC
- 6) Analytics
- 7) Facebook
- 8) Social Media
- 9) Singles Events / Speed Dating
- 10) Outdoor Banner Advertising
- 11) Affiliate Marketing
(Includes Dating Factory & Hub People Software)
Week 4: CUSTOMER SERVICE, CUSTOMER RETENTION & FRUAD PREVENTION
- 1) Visual Overview of Module
- 2) Customer service
- 3) Sourcing options for Customer service
- 4) Handholding
- 5) Profile Building
- 6) Customer Retention
- 7) Gamification
- 9) Consumer Fraud & Fraud detection
- 10) Affiliate Fraud
- 11) Operator Fraud
(Includes Dating Factory & Hub People Software)
Week 5: MOBILE DATING
- 1) Visual Overview of Module
- 2) Mobile Universe
- 3) Web App versus Native App
- 4) Business Models for Mobile
- 5) App Creation & Design
- 6) Apple iOS
- 7) Droid OS
- 8) Other Mobile OS
- 9) Mobile Dating Features
(Includes Dating Factory & Hub People Software)
Week 6: SCALING & PARTNERING
- 1) Visual Overview of Module
- 2) Factors that Bring Scaling On
- 3) Outsourcing
- 4) Private Labeling Yourself
- 5) Revenue Generation
- 6) Lead Optomization
- 7) Funding
- 8) Free & Fighting Free