Schedule
  • November 6, 2013: Introduction to the Dating Business
  • November 12, 2013: Webinar (Q&A)
  • November 13, 2013: Dating Software
  • November 19, 2013: Webinar (Q&A)
  • November 20, 2013: Payments and Marketing
  • November 26, 2013: Webinar (Q&A)
  • November 27, 2013: Customer Service / Offline Methods / Fraud
  • December 3, 2013: Webinar (Q&A)
  • December 4, 2013: Mobile Dating
  • December 10, 2013: Webinar (Q&A)
  • December 11: Scaling
  • December 17, 2013: Webinar (Q&A)




REGISTER
Nov 5: Last Day for Registration
Nov 6: iDate Course Commences

Detailed Agenda:

Week 1: THE DATING BUSINESS

  • 1) Welcome
  • 2) History of the Online Dating Business
  • 3) Online Dating
  • 4) Mobile Dating
  • 5) Matchmaking
  • 6) Date Coaching
  • 7) Basic Business Model For Online Dating
  • 8) Other Online & Mobile Dating Business Models
  • 9) News And Resources
  • 10) Selecting A Niche
  • 11) Country Targets & Competitive Analysis
  • 12) Branding
Homework


Week 2: DATING SOFTWARE

  • 1) Visual Overview Of Module
  • 2) Dating Algorithms (SEE FULL VIDEO)
  • 3) Dating Software Options
  • 4) Building From Scratch
  • 5) Buying Pre-Made Software
  • 6) Private Label Dating Platforms
  • 7) Trends And Technologies
  • 8) Outsourcing
Homework
(Includes Dating Factory & Hub People Software)
REGISTER
Nov 5: Last Day for Registration
Nov 6: iDate Course Commences


Week 3: PAYMENTS & MARKETING

  • 1) Visual Overview of Module
  • 2) Payments
  • 3) Chargebacks
  • 4) SEO
  • 5) PPC
  • 6) Analytics
  • 7) Facebook
  • 8) Social Media
  • 9) Singles Events / Speed Dating
  • 10) Outdoor Banner Advertising
  • 11) Affiliate Marketing
Homework
(Includes Dating Factory & Hub People Software)


Week 4: CUSTOMER SERVICE, CUSTOMER RETENTION & FRUAD PREVENTION

  • 1) Visual Overview of Module
  • 2) Customer service
  • 3) Sourcing options for Customer service
  • 4) Handholding
  • 5) Profile Building
  • 6) Customer Retention
  • 7) Gamification
  • 9) Consumer Fraud & Fraud detection
  • 10) Affiliate Fraud
  • 11) Operator Fraud
Homework
(Includes Dating Factory & Hub People Software)
REGISTER
Nov 5: Last Day for Registration
Nov 6: iDate Course Commences


Week 5: MOBILE DATING

  • 1) Visual Overview of Module
  • 2) Mobile Universe
  • 3) Web App versus Native App
  • 4) Business Models for Mobile
  • 5) App Creation & Design
  • 6) Apple iOS
  • 7) Droid OS
  • 8) Other Mobile OS
  • 9) Mobile Dating Features
Homework
(Includes Dating Factory & Hub People Software)


Week 6: SCALING & PARTNERING

  • 1) Visual Overview of Module
  • 2) Factors that Bring Scaling On
  • 3) Outsourcing
  • 4) Private Labeling Yourself
  • 5) Revenue Generation
  • 6) Lead Optomization
  • 7) Funding
  • 8) Free & Fighting Free


REGISTER FOR THE iDATE COURSE
Course begins November 6 - Last Day to register: November 5